
Technological specs and jargon might be over complex for the layman, however when the top performance and progression of a machine is the desired outcome I believe that it is very helpful in in keeping the manufacturers of said machine striving for the best possible product. It is interesting that the author compares the bike industry to the car industry. The infamously failing car industry has done for years what the author suggests should happen in the bike industry: They designed and manufactured cars for the layman. The result is the auto companies in effect put mechanical technology on hold in order to "shine a turd." with ascetics and useless gadgets. Did you know that the engines and suspension in your Ford or Chevy trucks have gone virtually unchanged for nearly forty years? Same blocks, same pushrods, same leaf springs, same solid axles, same 4x4, same crappy gas mileage and it's not because they are the perfect design. C'mon this is laziness on the part of the manufacturer because they know that the consumer knows nothing about the mechanical components of their cars. This is why I applaud the bike industry for being so tech-oriented; it keeps them honest and progressing. If a consumer buys a $6000 bike without knowing, at least, a little tech they are either rich or the kind of person that bought an SUV just because their neighbors did.
Aug 12, 2010 at 19:47